Private Napa & Sonoma wine experiences for collectors, executives, and discerning guests seeking access to cult wineries, rare wines, and insider hospitality.
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Private access to appointment-only wineries
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Meet winemakers and estate owners
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Luxury transportation included
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Gourmet lunch included
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Pickup anywhere in the Bay Area or wine country
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Fully customized around your palate and cellar goals
It's Not About Visiting More Wineries
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Most visitors spend the day tasting wine. Atlas guests spend the day discovering their wine. We help you understand why you love certain Cabernet Sauvignons or Pinot Noirs, how Napa and Sonoma's vineyards shape flavor, and introduce you to the people behind some of California's most sought-after wines. By the end of the day, you'll leave with a deeper appreciation of wine and a clear understanding of what belongs in your cellar.
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Included in Every Experience
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Private luxury transportation
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All winery tasting fees
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Gourmet lunch
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Concierge planning
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Exclusive winery appointments
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Personalized wine education
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Cellar consultation
Signature Experiences
1,500 US dollars
1,500 US dollars
Not a Tour Company. A Private Wine Concierge Experience.
Why Atlas Cellar Society
The Atlas Cellar Society experience is thoughtfully designed around your personal palate, wine interests, and collecting goals.
Atlas Cellar Society specializes in crafting refined wine experiences in Napa Valley and Sonoma, tailored for discerning travelers and collectors. Our focus is exclusive access to private wineries paired with personalized, memorable adventures.
Most wine tours follow the same crowded routes and commercial tasting rooms. Atlas Cellar Society was created for guests who want something far more personal, refined, and memorable.
We specialize in:
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Private luxury transportation
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Collector-level wineries
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Insider access
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Thoughtfully paced itineraries
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Elevated hospitality
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Seamless concierge planning
Every experience is tailored around what you actually enjoy drinking.
To schedule a 15-minute introductory conversation, call 510-872-8543.
Founded by Chris Hundley, Atlas Cellar Society was created to give guests a deeper, more meaningful connection to Napa Valley and Sonoma wine country. Having spent much of his career in and around the wine industry, Chris has cultivated long-standing relationships with winery owners, winemakers, and hospitality teams throughout the region relationships that often provide access to sought-after, appointment-only wineries and experiences difficult for the general public to arrange independently.
Whether you're building a cellar, exploring world-class Cabernet Sauvignon and Pinot Noir, or simply seeking an unforgettable day in wine country, Chris personally curates each experience around your interests, palate, and collecting goals. More than a tour, Atlas Cellar Society offers the chance to discover exceptional wines, meet the people behind them, and gain insider knowledge of California's most prestigious wine regions.
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Why Guests Choose Atlas Cellar Society
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​Save Time
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No Researching wineries
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No reservations
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No logistics
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Just arrive ​​
Discover Better Wine
Learn what you actually enjoy instead of tasting random wine
Build Relationships
Meet the people behind Napa and Sonoma's most respected wineries.
Includes:
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WSET Certified Wine Education
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Former Hospitality Experience at Williams Selyem
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Deep Relationships Throughout Napa Valley & Sonoma County
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Access to Exclusive and Appointment-Only Wineries
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Personalized Cellar-Building Guidance
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Hundreds of Private Wine Country Experiences Hosted
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Luxury Transportation and Concierge-Level Service
